Proof of Concept is an ongoing series of guerrilla performances staged in the various halls, conference rooms, labs, and lobbies belonging to the nebulous phenomenon called design thinking. Each entry enacts a willful misinterpretation of an operation fundamental to the design thinking process. In treating each methodological operation as a performance in and of itself, the project suspends attention to outcomes or goals so as to consider the expenditure of effort, resources, and time that underlies the labor of design thinking.

The project is conceived and performed by Stratton Coffman and Isadora Dannin.

Thank you to the Transmedia Storytelling Initiative and NuVu for providing pivotal financial support over various phases of this project.

We could not have pulled this off without the indispensable and legendary know-how of Jim Harrington.

All voiceover acting is performed by the inimitable Chelsie Green—thank you for lending your voice.

Thank you as well to the design-agnostic insights of Caroline Jones, Azra Akšamija, and Ana Miljački.

Our technical idiocy was and continues to be offset by the wizardry of John Steiner, Sean Mcdevitt, and Graham Yeager—thank you all.